Yellaroot is committed to responsible email marketing practices that respect your privacy and comply with anti-spam laws, including the U.S. CAN-SPAM Act and similar regulations (e.g., CASL in Canada if applicable). This policy applies to all communications sent via our platforms and ensures transparency in how we collect, use, and manage your contact information. By subscribing or providing your email, you agree to receive communications under these terms.
Our Commitment
- We only send emails to individuals who have opted in (e.g., via website sign-up, purchase, or event registration) or with whom we have a legitimate business relationship.
- All emails include our physical address.
- We do not buy, rent, or sell email lists from third parties.
Email Practices
- Content: Emails may include newsletters, promotions, order updates, or segmented messages (e.g., to recent buyers or abandoned cart users) about our western-inspired cycling gear and community events.
- Frequency: We aim for relevant, non-excessive communications—typically 1-4 per month, with options to customize preferences.
- Subject Lines and Headers: Accurate and non-misleading, clearly identifying Yellaroot as the sender.
- No Deceptive Tactics: We do not use false information, spoofing, or harvesting techniques.
Opt-In and Consent
- Subscriptions require explicit consent (e.g., checkbox confirmation).
- For pre-launch lists or Inner Circle, we obtain verifiable opt-ins with clear descriptions of what you’ll receive.
Unsubscribe and Opt-Out
- Every email includes an easy unsubscribe link—honored within 10 business days.
- Opt-outs apply to marketing emails; transactional messages (e.g., order confirmations) continue as needed for service.
- To manage preferences or report issues, use the link in emails or shoot us a message via our Contact Page.
Violations and Reporting
- If you receive unsolicited emails from us, report them for investigation—we take complaints seriously and may terminate violative partnerships (e.g., with affiliates).
- Affiliates/ambassadors must comply with this policy; violations lead to program suspension.
This policy ties into our Privacy Policy for data handling details and may be updated—check periodically.
